Author: plugin

by: Martin Cargill

At the bottom of this article you will find my “sig file”. I attach it to every article that I write. As you can see it bears my name, web-site address and e-mail address.

This is not done out of vanity, or a desire to see my name in print. It is done because it costs me nothing. When I submit my article to an Ezine or other publication, I do so on the condition that the article be re-printed in its’ entirety.

This means that the company that re-prints my article sends it to their subscriber base, at no cost to me, and even better that the publication considers my work to be authorative.

What do you know, I’m an “expert”, at least to the entire subscriber list of the Ezine in question. If I were not an “expert”, the publisher would not re-print my article !!

Every time I see one of my articles re-printed, I see an immediate increase in my own subscriber base, as people who did not previously know me check out my web-site, and click through on one or more of the banners there.

The result is a Marketers’ dream come true. Potential buyers at absolutely no cost to me.

I write the articles in question for my own use in my “Independence Day Ezine”, so I would have to expend the time and effort anyway, and the fact that I can use them as an active part of my Marketing Campaign is a huge bonus.

I recommend most strenuously that you start to write articles if you have not already done so, and make sure to attach your own “sig file”.

This valuable piece of free advertising should be attached to every piece of e-mail that you send out, as well as each article.

I can see you sitting there reading this and saying to yourself, “it’s all right for him to say write an article, but I don’t know how. I’ve never tried.”

It’s easy, once you know how.

First open a new file in whatever word pro- cessing system you normally use. There, a nice blank page. All you have to do now is fill it up.

You need a subject for your article. “Marvellous”, you say,”I all ready knew that but what can I write about?”

Examine your life carefully and make a list of all your experiences to this point. Here is just part of mine:

I was born and bred in the North of England Started in the Direct Mail business selling collectibles to Soccer fans.

Served in the Manchester City Police Force

Emigrated to Canada

My first real job was driving a City bus in Vancouver

I sold Life Insurance

I ran a tele-marketing centre

I am married

I have two children, one boy and one girl.

I have had my own retail business (Electronics)

I lost the business when I was diagnosed with Cancer.

I underwent Cobalt radiation treatment for 6 months.

After I recovered I was a Business Management Consultant.

Until I had a heart attack, while shoveling snow (stupid !!)

The cardiologist forbids me to work as I could suffer another attack, if I am under too much stress.

I started my own on-line business in Internet Marketing.

I had to do something to retain my sanity.

That’s a partial list, it tells you nothing of my hobbies, areas of expertise, likes or dislikes, as I wanted to keep the list short enough that I didn’t lose your interest.

Choose one of the items on your list, type it on the blank screen, and then just sit and type out whatever comes into your head.

Keep going until you can’t think of anything else to type. Don’t correct your spelling errors or punctuation. Don’t second guess yourself and re-write anything. It doesn’t matter whether all this typing is making sense or not.

When you’re finished, save the file and take a break.

Re-open the file and proof-read what you’ve just written. Check the spelling carefully, and smooth out any awkward passages. Correct the punctuation and spacing where needed.

Congratulations, you’ve finished your first article.

Do you think I could write an interesting article about sailing across the North Atlantic, from Liverpool to Montreal, via Quebec City, in the mid 1960’s ?? Or the three day train ride across Canada from Montreal to Vancouver, on the West Coast ?? Or any of the other facts on my list ??

Could I find someone who was willing to re-print such an article ??

There are tens of thousands of Ezines on the Web, covering every area of human experience. They all have one thing in common. They are looking for, no desperately seeking, quality content for their publications.

When your article is finished to your satis- faction, search the Web for 10 Ezines that cover the same area of interest as your article.

E-mail the editor of each one and inquire if they accept unsolicited articles for re-print. No matter which ten you choose at least five will reply encouraging you to submit your article.

You’ll never be at a loss for a subject again. As proof please reflect on the fact that I have just finished an article on how to write an article.

It took me thirty minutes.

Until next time

Martin Cargill

Martin Cargill has his website at www.millionsbynet.com and gives a FREE mini-course at mini-course@getresponse.com This and his newsletter ” Independence Day Ezine ” are available FREE on an opt-in basis only.

After over 40 years in Direct Marketing, I am trying to come to terms with that “new-fangled” internet. It’s a steep learning curve, but I’m getting there. I can offer you the chance to learn from my experience (and mistakes), and the best of the web guest articles and web resources.

capnblack_ca@shaw.ca

by: Randy Wilson
Advertising Consulting Services: Advertising is one of the most important expenses a business can have. Businesses large and small, have some form of advertising, be it word of mouth referrals or multi million dollar television campaigns. Business owners of all types will pay good money for the right kind of advertising. That is why advertising consulting services on the Internet is becoming so popular.

There are two key things you need to know when considering starting out as an internet advertising consultant. The first of course is advertising experience. If you have done advertising in the past and enjoy the work, then that is the first step.

Secondly, you need to know about the Internet. Your Internet knowledge needs to be updated constantly to keep abreast of the current trends. While contemporary advertising – television, radio, and print, are still effective means of advertising, the Internet needs to be approached a bit differently.

When watching television or listening to the radio, people don’t generally have a choice about what they see and hear in the line of commercials. Those commercials of course are advertising. Even when reading the newspaper or a sale ad, people only see what is in front of them, not all the options available. If one grocery store buys an ad in the local newspaper and another grocer does not, the consumer is only seeing one ad.

The Internet has changed the face of this kind of advertising. Anytime that someone opens a web page; they are looking for something specific. People who surf five or six web sites are likely to see hundreds of ads without really knowing they are seeing advertising. Banners, affiliate links, tool bars and the like are all types of Internet advertising, revealing products or brands in front of the consumer.

If a consumer is looking for a product online, and does not know where to find it, or there are multiple sources to find it, the savvy Internet user generally goes to a search engine. Searching for the product by typing in the general name or brand that they are looking for, the consumer can then choose from a list of sites that offer that product. Search engine optimization (SEO) is a system of strategic placing of certain words or keyword phrases on a web site that will allow the search engine to select that site if someone types in that word or phrase. The key to SEO – the first sites to pop up are the ones that are hit on the most often.

Knowing these concepts and expanding on them allows internet advertising consultants to guide and direct business owners in the most effective line of advertising for their products. Many people who run successful Internet businesses are people who don’t know much about the differences between Internet and other forms of advertising. You are the link that these business people need to market their products.

Internet Advertising Consulting Services are quickly becoming a specialized field. There are so many aspects of the Internet that business owners, especially those new to the web as a market, will not know and will be grateful to you for showing them. Knowing how to get those companies names and brands out their on the web will give you an edge over advertising companies that are still focusing on contemporary methods of advertising.

The Internet is not a fad or a passing phase. The challenges and changes that are coming with this relatively new market are going to be both exciting and profitable for anyone who embraces it. Open your own advertising consulting services business today and step into the future.

� Copyright Randy Wilson, All Rights Reserved.
About the Author

Randy is owner of Profitable Home Businesses, How to Plan a Baby Shower and Weddings Information. Randy owned and operated a very successful storefront/mailorder business from 1988 to 2003.

by: Jim Edwards
� Jim Edwards – All Rights reserved
http://www.thenetreporter.com
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

“Pay-per-click,” by far the most popular form of online advertising, recently came under fire as charges of rampant “click fraud” gather steam on the Web.

Google and Yahoo! earn the majority of their money through sales of advertising to tens-of-thousands of online merchants, companies, and professional.

In fact, some estimate that 99% of all Google’s revenue comes from advertising sales. Unfortunately, allegations of click fraud may well rain on Google’s otherwise sunny parade and cause a whole scale revamping of current online advertising practices.

Pay-per-click advertising does exactly what it sounds: advertisers pay for each click on their ad, usually mixed in among search engine results or displayed on relevant websites.

“Click fraud” occurs when, for whatever reason, an ad gets clicked by someone or something (usually an automated “bot” that simulates clicks) with no intention of ever buying anything from the advertiser.

The sole intention of click fraud is to simply drain an advertiser’s budget and leave them with nothing to show but an empty wallet.

Who commits click fraud?

Usually an unscrupulous competitor who wants to break a rival’s bank, online “vandals” who get their kicks causing other people grief, or search engine advertising affiliates who want to earn fat commissions by racking up piles of bogus clicks.

Regardless of who does it or why, click fraud appears to be a growing problem search engines hope stays under their advertising clients’ radar.

This problem isn’t exactly news to the search engine giants.

In fact, on page 60 of their 3rd quarter Report for 2004, Google admits that they have “regularly refunded revenue” to advertisers that was “attributed to click-through fraud.”

Google further states that if they don’t find a way to deal with this problem “these types of fraudulent activities could hurt our brand.”

Bottom line for Google and Yahoo! (which owns Overture, the Web’s largest pay-per-click search engine): as word of click fraud spreads across the Web, they must act quickly to calm the nerves of advertisers who could well abandon them over doubts about the veracity of their advertising charges.

The search engines all claim to carry measures that identify and detect click fraud, but details about how they do it and to what extent remain sketchy.

They claim revealing details about security would compromise their efforts and give the perpetrators a leg up on circumventing their defenses.

This sounds good, but affords little comfort to advertisers who feel caught between losing out on their best traffic sources and paying for advertising that won’t result in revenue.

One way to protect your business against click fraud is to closely monitor your website statistics.

Look for an unusually high number or regular pattern of clicks from the same IP address.

If you need help, enlist the aid of your hosting provider to aid you in spotting suspicious trends in your website traffic.

Also, a number of services such as ClickSentinel.com have sprung up online to help advertisers spot and quickly analyze and compile the data necessary to effectively dispute fraudulent click charges with the search engines.

About the Author

Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate links…

Simple “Traffic Machine” brings Thousands of NEW visitors to your website for weeks, even months… without spending a dime on advertising! ==> http://www.turnwordsintotraffic.com

by: Randy Wilson
An Advertising business opportunity on the Internet is just exploding with possibilities. This is one of the most profitable endeavors available in the field of Internet advertising. If you have advertising experience and know even the basics of Internet, you have potential to start your own advertising business on the Internet.

There are many areas of the Internet that need to be learned before starting your advertising business opportunity. Multi level marketing, or MLM, is one way of generating advertising and sales at the same time. MLM is a system that allows someone to collect commissions on their own sales as well as on people they recruit under them. This used to be known as pyramid schemes.

MLM has become very popular with product sales, helping the organization build wealth by paying commissions on multiple levels. The concept from an advertising point of view is great, the more motivation you have to recruit people to sell your product, the more your product is out there on the market. Some examples of companies that use MLM are nutritional product lines, make up product lines, and home decoration lines.

Multi level marketing has been around for years and not likely to go away anytime soon. Focus needs to be clear however on what the drive is for the company. If your focus is only on recruiting people to recruit more people, then your product sales are going to suffer. When your product sales suffer, your business as a whole suffers and then no one wants to be a part of the industry. Keep your focus when dealing with MLM with your advertising business opportunity.

Ezines are another emerging way to get a product or service out to the public. Ezines, or electronic magazines, are usually specialized to a certain areas of interest. This is very much like conventional magazines. However, advertising in ezines is low-cost and even occasionally free. Another advertising business opportunity that is wide open.

Ezines in themselves will need advertising to get their word out. A perfectly written ezine does no one any good if no one knows that it is out there to be seen. Finding an audience for your ezine may be easier than you think. Make sure when going into ezines that you know your material and that the writing is concise and accurate.

SEO, or search engine optimization, is a proven method of advertising on the Internet and a field, which is very much in demand at this time. SEO is a system of writing web content that uses specific key words and phrases that will pull the page up when that keyword or phrase is typed into any of the search engines. Knowing how to effectively use keywords to get a site recognized is critical for small businesses on the web.

When you open a search engine such as ‘Yahoo!’ or ‘Google’, and type in the phrase Internet advertising, you will get a list of results. Those results are formulated by the words Internet and advertising. Sites that have those two words incorporated consistently throughout the site will come up on the list. These lists are in order by the most hit on sites at the top of this list. Of course, that is where you want your advertising business opportunity clients to be.

Educating your self on these concepts and a few more will allow you to start marketing your Internet advertising business. Becoming an Internet business advertising consultant to companies who are looking to expand their presence on the web is a first step in building your reputation and presence in this field.

You must have a well-written profile centered on your Internet advertising experience and an up to date resume’. Businesses today are being inundated with new, and sometimes bogus, advertising opportunities and you need to stand out above all those other offers. Keep your presence, online and in the field, professional at all times and make sure you can deliver what you promise. With those things in mind, you should be successful.

� Copyright Randy Wilson, All Rights Reserved.
About the Author

Randy is owner of Profitable Home Businesses. Randy owned and operated a very successful storefront/mailorder business from 1988 to 2003. Currently full time owner/operator of several online businesses.

by: Royan Shaw

For the first time internet entrepreneur [newbie] the best ways to promote your website at first instance are :

1. Express inclusion of your website for the usual 12 months offered by most of the major search engines. You can choose express inclusion for askjeeves, inktomi, altavista,msn etc but keep in mind to have your site submitted to the local index of your region.

For example if you reside in Toronto, Canada and you are submitting for express inclusion in the DMOZ or Canada.com search engine/directory you must ensure that your site is indexed in the Toronto’s business and economy directory. Get your site in the local index first things first.

If your submission listing includes the regional version of the DMOZ directory then thats good enough to go.

One point to note is that many of the major search engines and directories actually inter-relate that is they search across each other’s database therefore submitting to only one major engine or directory will satisfice for the Internet Marketing beginner.

2. Next, the most overlooked approach for the first-time website owner is the maximisation of the benefit of offline marketing methods.

Promote your website in exactly the same way you would have promoted a normal business by telling everyone about it.

Word of mouth is still the best way to promote a new business.

Put your motto and logo along with your url address on everything from a pin to an anchor. From stationery, pens, letterheads, postcards, flyers,posters, in your usual email, the list goes on…

You may consider placing classified ads in the local newspapers.

Run other programs such as sponsoring quizzes, prize competitions, trivia and other participating programs with your website address. You might ask readers to submit the answer to a quiz by visiting you website. Anything that gets the local community to know that your website exists. You can do it !!

FACT : You have to make it local before you go global.

Most start-up webmasters usually make the mistake on concentrating on those numerous ways to promote their site and become confused on deciding what works best. What works best can only be determined by careful evaluation of each and every advertising scheme in use on the web today :

Publisher/advertisers programs
Banner exchanges
Exit ads
Pay-Per-Click
Link Exchanges
Search engine blasting
FFa, classified ad posting
Rotator pages
_JavaScript based pop-ups etc
10.Express submit to search engines

11.Search Engine Optimisation

12.Adwords by Google

13. Others

Its interesting to note that no seller of the above services except for Google and the other search engine services has ever took the time to evaluate your website to decide whether or not your site is most suitable to fit the advertising package they are offering.

The best approach is to evaluate, evaluate, evaluate. Not everything out there works for everybody in every instant. Test your website across every platform say 10000 visitor package each and assess the outcome one by one.

Some will work better than others but the ones returning the higher rate of response doesn’t necessarily mean they are the most profitable unless they each cost exactly the same per 1000 visitor.

What I had recommended in the first two paragraphs above should work best for the first-timer and is the most prudent approach.

Be careful when trying to find the best way of advertising, Don’t be caught up in the Internet Marketing clutter out there as every you come in contact with will tell you the advertising method they sell is the best.

Ignore whatever testimony you see written on these webpages, use these services under a trial based approach before you order that 100000 package or start paying that monthly subscription.

Any method you are interested in should be test and proven in quality. Careful tjought and consideration should be given in order to plan, make decisions and control your business operating expenses.

What works for seasoned campaigners of Internet Marketing does’nt necessary works in the same way for the starter.

Your website is unique just like your fingerprint and its now your duty to determine the most economic,effective and efficient approach in promoting it.

R. Urien Shaw

Webmarketing Financial

http://www.royanopia.co.uk/

R. Urien Shaw is a contributor to the WebMarketing Financial Newsletter and the developer of the 43-21 Budgeting Strategy. He is currently a final year student reading for the B.sc in Applied Accounting in London.

marketingfinancial@royanopia.co.uk

by: Charles Kangethe

Here’s a simple way to use “No Results, No Pay” radio advertising and build traffic for your website.

Step #1 – Understanding “PI” – Per Inquiry Advertising.

Radio has a unique advertising format known as “PI” or per inquiry advertising.

“PI’s” main benefit is that your commercial is aired and you ONLY PAY for inquiries phoned into the station from listeners !

Inquiries are in the form of callers asking for more information.

The radio station counts each caller, and re-directs them to your web site address.

Step #2 – How To Start a “PI” Campaign.

Find a good directory of all commercial radio stations where you intend to advertise.

Some sample Internet resources :

http://www.mediauk.com – UK

http://www.web-radio.fm – USA

http://www.radiodirectory.com – International

Other online resources can be found by searching for keywords like “Radio Directories.”

Alternatively, visit your library and in the references section ask for the Yearbook of Independent Local Radio Stations.

Note details such as :

Ad manager’s names,
Telephone numbers,
e-mail addresses
Programming and schedules

Listener profiles:

Age,
Income,
Sex,
Location.

Step #3 – Decide on Strategy and “Wanted Response.”

Before you contact the radio stations, be clear on strategy, goals and have your draft commercials in outline.

* Are you advertising a product offer at your website ?

Specify product details fully to avoid paying for “tyre kicker” inquiries.

* Is your “Wanted Response” to build an opt-in list ?

Decide how you will entice visitors to your web site. Will you offer FREEBIES, or a competition of some sort ?

* Are you advertising for market research purposes ?

Tell listeners how and why they should participate.

* Decide how much you are prepared to pay per inquiry.

Step #4 – Use Your Strategy To Build A “PI” Proposal

Two aims in this step :

Make it as easy as possible for the station to schedule your commercial.
Negotiate the lowest Per Inquiry cost during the best advertising time slots.

Keep in mind :

Listener profiles you want to reach.
Times you want your advert to go on air.
Which commercial will best deliver your “Wanted Response”.

Write to the ad manager by e-mail or normal mail. In your letter :

Introduce yourself.
Inform them this is a “PI” Per Inquiry advertising proposal.
Inform them you of what you are trying to achieve, refer to your strategy.
Detail your product or service prices and how much you are considering paying for each inquiry.

Sidebar

If your “Wanted Response” is not selling a product, you must pay for inquiries out of your “own pocket”. Negotiate a keen cost per inquiry !!

* Explain how you will handle all the administration

For instance writing the commercial Outline, handling product fulfilment, dealing with refunds and product support questions.

Depending on your negotiation skills and size of Radio station you might be able to work a deal where you only pay for *Converted Inquiries*.

This is practically *FREE* advertising, because you only pay for referrals once a sale is made !

Step #5 – How To Deal With Radio Ad Managers

If you do not hear back within a few days, call the station.

Commercial radio is a busy environment. Be prepared to explain yourself and answer questions quickly and clearly.

Radio ad managers are always looking for advertisers. That is their job and advertising fees are the lifeblood of Commercial Radio.

However, “PI” is not the only money earner for stations, so be prepared for a polite but cool reception.

If this happens, pick another station and start the process again.

The rewards of a successful “PI” campaign will pay back your effort many times over.

Step #6 – The Commercial Ad

Write your commercial’s outline to maximise your “Wanted Response.”

Write the outlines for at least two 30 second, and two 60 second commercials.

Writing commercials for broadcasting is very different to writing ad copy for printed media. However, stations will help you by taking your outlines and turning them into finished commercials for a fee.

Alternatively, if your copy writing is good and you have time to tweak it for broadcasting, then do it yourself.

Listen to the station’s ads, jingles, and catch phrases and pre-record your own following a similar model. Ask objective people to listen to your ad and give you critical feedback.

Sidebar

When recording for radio you may or may not want to use your own voice. Radio stations have “Voices” to record your commercial for a fee before it goes on air.

They also have royalty free music to include with your ad.

Make your commercials memorable, with clear contact information for listeners to follow up on.

When such ads go on air during relevant programming, you cangenerate considerable traffic.

In closing, “just do it” and learn more than I can show you in a brief article.

Radio is often overlooked by online advertisers, but it can bring good results depending on your “Wanted Response” and at a surprisingly low cost.

Ad Managers are tasked with maximising revenue for the broadcaster. They are flexible and as long as you demonstrate a financial benefit to the station, they will listen to your “PI” proposal actively.

This is good news for you because for minimal outlay and sometimes for free you can drive quality traffic to your site, product and services.

“PI” is the lowest cost form of broadcast advertising. Make this a new part of your overall advertising strategy.

Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published author from England. The “Simply Easier” brand name is your guarantee of high value, quality Marketing Products, Services and Resources

Charles Kangethe has been involved in direct response marketing since 1982. He now lives in Suffolk County and spends his time working on new Online Marketing campaigns, with particular focus on helping new netpreneurs at http://www.simplyeasier.com

by: Julie Martin
You have got a great idea, and your website is now complete. You are ready to open for business but where are your customers? Simple you are going to have to go out and get them. It sounds easy, but advertising can be a pitfall that can cripple many e-businesses.

There are several methods of advertising on the Internet. Some are free, some are low cost, while others are insanely expensive. The first thing you will need to look at is how much you are willing to pay for traffic, and how far your advertising dollar can go.

One of the most effective, and cheapest, methods of advertising is through e-zines. There are thousands, if not millions of e-zines published every single day. The best way to approach e-zines for advertising is to join a couple that fit your product profile and that you find interesting. Most e-zines offer incentives to new businesses signing up, and will even run your ad for free just for subscribing. You can find many e-zines that offer ads for as little as a dollar. It is a fantastic way to reach thousands of people who are already interested in your type of business.

In fact, you can utilize e-zines to promote your product for free, if you can write an informative article. E-zines are desperate for content, and will often offer to publish your article in exchange for a link back to your site. If you go this route, make sure that your article is informative and not just a sales pitch. For example, if your e-business deals with making money from home, an article about how working from home decreases stress would be very well received. You can rely more on making a good impression with the article and a simple link back, than a hard sell that might not even make into print.

Link exchanges are another free alternative to costly advertising. Be prepared to get lost in the shuffle if you choose a popular site. The best way to make use of this method is by running your own link exchange from your site and offering a free posting in exchange for a link back to your site. My links page, for example, can be found at http://www.iscaweb.com/Links.html

Targeted advertising is by far the best way to bring in traffic to your website. By using targeted key words, your customers are not just stumbling into your website. Half the work is already done by the key words. You just need to supply the information. Google Ad Words can be used very effectively as well as other targeted key word companies. Most of these operate on a pay per click basis, so you will need to research your key words and supply the best possible words to ensure a good cost-to-click ratio.

Press releases are a great way to get the word out about your site and possibly create media buzz. While this method is more expensive than the above methods, it has the potential to bring in substantial traffic. Before sending out your release, make sure that it is formatted correctly and contains a powerful first paragraph. News editors are inundated daily and you do not want to get lost in the shuffle.

When writing your press release, it is important to make it news worthy, instead of a plain announcement. Using our example above, if a recent study is released about stress management and working from home, it would be a perfect time to send out a press release that mentions the study and your business. Be prepared to receive phone calls and answer questions if your release is a hit.

You don�t necessarily have to wait for an event to happen to send out your release. If all else fails, get creative! There are many ways to tie in your business to current events, all you need is a little imagination.

We have covered just a couple of ways to effectively advertise your new or existing e-business. The best advice is to start wisely, plan your advertising budget accordingly and get the word out as effectively as possible.

About The Author

Julie Martin ©

Julie Martin is the publisher of Iscawebs Internet Income eZine� a weekly eZine dedicated to increasing your online profits, no matter what you are selling. Julie also uses the Plug-In-Profit� system to GREAT effect!

To subscribe to the eZine, or to learn more about the Plug-In-Profit system visit: http://www.iscaweb.com

by: Gert Ljungqvist
When advertising, you need to sell your opportunity,
your products, and yourself. What sets you apart from
everyone else?
Maybe you produce a newsletter with a specific content
where there is a demand from a particular group of people,
or you promote your own special product that no one have
not yet seen. That�s a huge benefit! That�s what you
need to sell in your ad campaign, and those are the things
you need to do in order to become successful.

You don�t have to be worried that network marketing
prosperity is difficult. It isn�t. In fact, it has never been
so easy to make a decent second income or even a full time.
But it takes time, persistence and uniqueness.

The people looking at your ads and reading your follow up
letters are going to judge you and your whole business
not only by what the materials have to say, but also by
their appearance.

Be sure you send a powerful, positive and convincing message.
Invest some time and money on your marketing materials, the
payoff will be well worth it.
Look at others ads in the Internet, See what�s attracting you,
this will most likely attract others too.

Do you see what I mean? Your advertising campaign will be
the propel to your business success.
By now you think “How do I create one of those successful ads?”
After all, it�s the words that sell your opportunity.
Write a good ad and it�s taking you to the top.
Let your friends take a look at it and say what they think.

Now where to put your ad? If you place your ad in a pets
publication and the ad is promoting toys for children
you might not get a single response.
But placed in the right publication it will be a winner.
It�s very important that you from the beginning know
exactly where to put your ad. Just think about you having
spent hours on that ad and then you put it in the wrong
publication and get no response at all, that�s a big waste
of time and effort.

My best advise is that you always work on your ads.
Write them down, leave them for some time, go back to
look at them again, let others look at them and after
a while you will see the picture of your ad and you will
see if it�s working or not, if not then you have to start
from the beginning and write a new one and follow the same
procedure again.

The Internet are full of ads, start clicking around and
read others ads, this is the best way to learn what is
working or not. You probably can tell instantly when
an ad is good or not at least after a while.

Now I wish you good luck with your marketing.

Gert Ljungqvist – Mailto:gertljungqvist@runbox.com

Learn How to Develop $6,569 a month
With 30 days of step-by-step Training
From Experts by visiting:
http://www.EliteTeamMarketing.com/37698

About the Author

Gert Ljungqvist works as a Internet Business Entrepreneur part time. He also work with economy in the Swedish Church

by: Gary Watson
I promise you�ll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good. Because I have some startling news for you.

Print ads are here to stay. That�s right. Those dusty, musty, fusty old relics of the century past are still with us. And despite the ubiquity of commercials on radio and TV; despite the onslaught of banners, pop-ups and all manner of intrusive online ads; newspapers and magazines are, and always will be, a mainstay forum for mainstream advertising.

There�s something about the readiness, the handiness, the heft and feel of a magazine or a newspaper that appeals to the nature of human beings. Yes, flat screens that glow with vivid colors are attractive. Especially when they�re displaying something we specifically asked to see.

But as we page through a magazine or a newspaper while enjoying our lunch or riding a commuter train, we don�t mind at all if a surprising or intelligent or just plain appealing ad even one in black and white suddenly grabs our attention. We expect it. We secretly look for it. We even welcome it as a break from all the dull gray type we�ve been slogging through. Why? Because let�s face it a really good ad is a delight to behold.

Is this the kind of ad your target audience is seeing? Do your ads stop them and make them smile�think�take in your message and make a mental note to look closer at your product or service? Maybe even go to your website for the kind of information that could lead to a sale?

Think carefully about this. If your ad doesn�t stand apart, doesn�t attract, appeal or grab; if it doesn�t delight in some way, the readers you want to capture and bring into your world will simply turn the page and plow on through the dull stuff . . . until they bump into your competitor�s delightfully different ad. And then they�ll stop and, unfortunately for you pay attention to the message.

So take a close look at your company�s ads. Do they stand out from the crowd of other ads? Are they different from your competitor�s ads in a powerful and relevant way? And most important, do they convey your core message in an engaging, persuasive and delightful manner?

If so, let them run and run, because they�re bound to bring you business.

If not, better change your approach soon. Before the competition eats your lunch.

Gary Watson writes ads for companies that want to add to their bottom line. He also does product/service naming, slogans/tag lines, billboards, web content, sales letters (print and email), etc. etc. He can be reached at Gary@GWCopy.com.

by: John Jantsch

You�re flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I�ll bet it was an attention grabbing headline.

It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, an advertiser has spent about 80% of their advertising dollar. It doesn�t take a genius to realize then the headline is the most important part of any ad.

Yet, most small business advertising is wasted for lack of an effective headline or, worse yet, no headline at all. Don�t make this same mistake.

The headline is the first thing that your reader or prospect sees when they open your letter, browse a magazine, or flip your postcard. In that moment, (about 3 seconds) your reader decides whether or not to read any farther.

So first and foremost, any advertisement you produce must have a headline and your headline must grab your reader’s attention immediately. If you don’t grab them by the throat and hold them right away, you never will.

Writing powerful headlines takes some hard work but it can be done if you follow some simple guidelines.

1. Your headline should give the reader a reason to stop and read now instead of later a carefully chosen word or two can create urgency

2. Your headline should communicate something the reader considers valuable they need to be able to justify the time spent reader your ad

3. Your headline should scream how you might offer something that is unique or at least interesting

4. Your headline should point to something very specific for the reader use facts and how to�s

Using these points as a guide to create your headlines allows you to create headlines that hook your reader quickly, offers them a benefit they want, and gives them a reason to read on.

Never use boring, conventional or overused statements and never use a headline to trick your reader into looking on.

Attention Getting Power Words for Your Headlines

Look at powerful headlines and you will see that many contain one or more of the following words that sell.

Discover Easy Free New Proven Save Results Introducing

At Last Guarantee Bargain Easy Quick Sale Why How To

Just Arrived Now Announcing

Start of by writing some headlines that clearly communicate your promise, benefit or USP. Then look for ways to make them even more powerful by adding a power word or two and checking if they contain at least 3 of the guidelines provided above.

Copyright 2004 John Jantsch

John Jantsch is a marketing coach and creator of the Duct Tape Marketing System. You can get more information about the Duct Tape System and download your free copy of How To Create the Ultimate Small Business Marketing System in 7 Simple Steps� by visiting http://www.DuctTapeMarketing.com